What To Consider Before creating Trade Mark
When creating a new brand, businesses and entrepreneurs should keep in mind the following points:
- – Misuse (infringement) of the IP of others can be damaging and costly, because the injured party may refuge to the court asking compensation.
- – Consider the IP issues before embarking on overseas selling or PR activity.
- – IP rights are geographically territorial, you need to check that a right is available for use not only in Jordan but also in all territories in which you want to do business.
- Ownership of rights can be used when looking at the commercial value of a company.
- Protecting IP enables companies to safely access new markets through licensing, franchising, entering joint ventures or other contractual arrangements (including overseas manufacturing, marketing and distribution) with other companies.
- Your trade mark could be one of your business’ most enduring assets. They can provide you with long-term competitive advantage and appreciate over time. A trade mark can be used to leverage additional commercial backing, driving potential growth and product diversification.